“It felt a bit more organic initially when we had celebrities coming into the country by virtue of their lineage, said Rich Hackman, a content producer and founder of The Bored Brand, a marketing consultancy in reference to the Year of Return. The government then seemingly decided to piggyback off of that natural celebrity pull, Hackman added.

On Tuesday, September 28, 2021, Gothamist in collaboration with Voice published an article in which Rich Hackman was featured for the creation of audio NFTs on the Voice platform, a relatively new concept and use of non-fungible tokens.